Uncle Sam Graffiti

About Us

DIAMOND BOYS a locally owned and operated Hawkes bay company, bringing you an iconic lifestyle and street-wear brand. We mix up the design with classic simple meets bold and out there, striving to be different and unique we are a perfect mix and so much more is yet to come. incorporating our love of diamonds to each design. 
 

Our Aim is to create a FAMILY, a Family to support other fellow Diamonds. A Diamond is a piece of coal, created from extreme  pressure and from being crushed. People go through their lives as pieces of coal looking for the support of others, some are to afraid to speak out, so by becoming apart of our Diamond Family we ask that you show compassion and love to others wearing OUR name.  Speak out to Others wearing OUR name become a friendly face. You have joined the Diamond Family....i will always be here for support of any in times of need. 

Meet Nicole,

She has been a piece of coal, Struggling and battling with what life throws at her, After years of crushing and battling life she has become a Diamond, as a mum of 2 at 20 life was hard and took some unexpected turns due to bad life choices. She became involved with a gang and was being beaten daily struggling with life it all became to much to protect her babies like a mum should, she she handed them over to her mum to care for. living a life she never imagined her babies gone she hit rock bottom and became addicted to 'P'. Loosing herself in an out of control lifestyle feeling rock bottom surviving as she only knew how. She managed to grow and turn her life around, her strength and positivity reflects in the shining Diamond she had turned into.

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